I was disappointed, but not entirely surprised, to hear John Gilbert’s attempt to relaunch the horror magazine Fear has been called off after just four issues, especially as I had features in two of those and had hoped to place more in the near future.
That is the second occasion Fear and I have crossed paths. Back in 1991, I was approached by then-publishers Newsfield to become its production manager. The lengthy commute to Ludlow (a round trip of nearly 120 miles) and likely long hours proved too high a hurdle, despite a follow-up approach by John himself. It was a lucky decision: Newsfield went bust a few months later, and it’s likely I’d have joined the list of employees left out of pocket.
This time around, John was reportedly been stiffed by his unnamed backer, who’s failed to cover editorial expenses (which included surprisingly high website fees). He’s talking up the possibility of a further resurrection, but I know from personal experience (nine years co-publishing Critical Wave) how difficult it can be to reach a loyal audience. So many genre magazines spend their time fighting over the same potential readers (just line up the latest issues of SFX, Sci-Fi Now and Geeky Monkey, then try and spot the difference), success is more often than not decided by who’s got the biggest bank balance rather than straight quality. The remarkable longevity of The Dark Side (which I also work for, of course) is a regrettably rare example of a magazine finding a niche and developing a loyal readership; whether Fear can pull off the same trick remains to be seen, but I wish John luck.